Provider and responsible body within the meaning of the Data Protection Act
The legal basis of data protection can be found in the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG) and the General Data Protection Regulation (DSGVO). Definitions of the terms used (eg “personal data” or “processing”) can be found in Art. 4 GDPR.
Access Data / Server Log Files
Pension Karina Schwerin, the website operator or website provider, collects data on website access on the basis of our legitimate interest (see Article 6 (1) GDPR) and stores these as “server log files” on the server Website off. The access data include: name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, user’s operating system, referrer URL (previously visited page), IP address and the requesting one provider. Pension Karina Schwerin uses the log data only for statistical evaluations for the purpose of operation, safety and optimization of the offer. However, the provider reserves the right to retrospectively review the log data if, on the basis of concrete evidence, the legitimate suspicion of unlawful use exists.
Collection and processing of personal data
Additional personal data will only be collected if you voluntarily provide this information, for example in the context of a request or booking. If you make a booking through our website, contact and booking details will be collected from you. This usually happens when you enter into business relationships with us through a variety of communication channels, make an online contract with us or other websites (such as hotel, meeting and review portals) or submit a request (contact forms or e-mails). Contact details include your name, address, phone number and e-mail address. The booking data includes the date of your arrival and departure, your hotel and the room type (single room, family room, etc.) as well as any additional services selected. The contact and booking details are necessarily required for your hotel reservation and contractual processing.
Use and disclosure of personal information
The personal data collected in the context of these websites, or those that third-party providers (such as hotel, conference and review portals) transmit to us for booking purposes or for inquiries, are used by us for contract processing and processing as well as for advertising and market research purposes. For advertising and market research purposes we mean that we may contact you in writing by post, e-mail or SMS to inform you of special offers or services that match your travel interests. All data used by us in this context remain exclusively and without exception at Pension Karina Schwerin. Your data will not be passed on to third parties who do not use personal data on behalf of Pension Karina. Of course, you can always use your data for marketing purposes via email to firstname.lastname@example.org or under the phone number +49 (0) 385 5572808.
Right of Access
On written request we will gladly inform you about the data stored about you. As a user, you have the right to receive free information on request about which personal data has been stored about you. You also have the right to correct incorrect data and to restrict or delete your personal data. If applicable, you can also claim your right to data portability. If you believe your data has been processed unlawfully, you can file a complaint with the appropriate regulatory agency.
We endeavor to store your personal data by taking all technical and organizational possibilities so that they are not accessible to third parties. When communicating by e-mail, we can not guarantee complete data security, so we recommend that you send confidential information by post.
In order to best protect your transmitted data, the website operators use SSL encryption. You recognize such encrypted connections with the prefix “https: //” in the page link in the address bar of your browser. Unencrypted pages are identified by “http: //”.
All data that you submit to this website – such as inquiries or logins – can not be read by third parties thanks to SSL encryption.
If you send us inquiries via contact form, your information from the inquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.
The processing of this data is based on Art. 6 (1) lit. b DSGVO, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 (1) (f) DSGVO) or on your consent (Art. 6 (1) (a) DSGVO) if this has been requested; the consent can be revoked at any time.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory legal provisions – in particular retention periods – remain unaffected.
Inquiry by e-mail, telephone or fax
If you contact us by e-mail, telephone or fax, your inquiry including all resulting personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.
The processing of this data is based on Art. 6 (1) lit. b DSGVO, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of requests addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO) if this was requested; the consent can be revoked at any time.
The data you send to us via contact requests will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular legal retention periods – remain unaffected.
Integration of third-party services and content
It may happen that third-party content from other websites is integrated within this online offer. This always requires that the provider Pension Karina Schwerin of this content (hereinafter referred to as “third-party providers”) perceive the IP address of users. Because without the IP address, they could not send the content to the browser of the respective user. The IP address is thus necessary for the display of this content. We endeavor to use only such content whose respective providers use the IP address only for the delivery of the content. However, we have no influence if the third-party providers store the IP address, e.g. for statistical purposes. Insofar as this is known to us, we inform the users about it.
Our Internet pages use so-called “cookies”. Cookies are small data packets and do not cause any damage to your terminal device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or until they are automatically deleted by your web browser.
In some cases, cookies from third-party companies may also be stored on your terminal device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services).
Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising.
Cookies that are necessary to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 (1) lit. f DSGVO, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is based exclusively on this consent (Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG); the consent can be revoked at any time.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.
You can manage or change the cookie settings using the following button:Cookie preferences
Aalysis tools and advertising
We test our website (A/B tests) for usability and performance. For this purpose we use split testing. Here, users are alternately shown different versions of the website. Depending on the success of the web version (clicks, dwell time), we can then adapt the website to the needs of the users.
We also randomly test user behavior (HeatMaps). Using mouse movements, clicks and scrolling behavior or video sessions, we can check which website elements are annoying. In addition, technical data such as selected language, system, screen resolution and browser type are recorded in a “session cookie”, which is deleted after leaving the website and is not used to recognize visitors.
All information collected is anonymous. No passwords are collected and all IP addresses are anonymized. The information is used solely for website optimization purposes and is not shared with third parties. In addition, all information is not stored permanently, but deleted after the optimization work is completed.
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.
We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set that prevents the collection of your data during future visits to this website:
Contract Data Processing
We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics with Google Analytics
This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item “Objection to data collection”.
Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. cell phone) can also be displayed on another of your end devices (e.g. tablet or PC).
If you have given your consent, Google will link your web and app browsing history with your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you log in with your Google account.
To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad targeting.
You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account; to do so, follow this link: https://www.google.com/settings/ads/onweb/.
The aggregation of the collected data in your Google account is based solely on your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a DSGVO). In the case of data collection processes that are not merged in your Google Account (e.g. because you do not have a Google Account or have objected to the merger), the collection of data is based on Art. 6 (1) lit. f DSGVO. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.
Google AdWords und Google Conversion-Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
Within the framework of Google AdWords, we use the so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user’s computer. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked across AdWords customers’ websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted in to conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not wish to participate in the tracking, you can object to this use by easily deactivating the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics.
The storage of “conversion cookies” and the use of this tracking tool are based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. When deactivating cookies, the functionality of this website may be limited.
Our website uses the visitor action pixel from Facebook, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for conversion measurement.
This makes it possible to track the behavior of site visitors after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
The data collected is anonymous for us as the operator of this website, we can not draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, according to the Facebook data usage policy . This may enable Facebook to serve ads on Facebook pages as well as outside of Facebook. This use of data can not be influenced by us as a site operator.
The use of Facebook Pixel is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures including social media.
You can also disable the Custom Audiences remarketing feature in the Ads Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . To do so, you must be logged in to Facebook.
If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/.
Google Fonts (lokales Hosting)
This site uses so-called Google Fonts, which are provided by Google, for the uniform display of fonts. Die Google Fonts sind lokal installiert. Eine Verbindung zu Servern von Google findet dabei nicht statt.
Revocation, changes, corrections and updates
The user has the right to receive, upon request and free of charge, information about the personal data stored about him. In addition, the user has the right to correct incorrect data, blocking and deletion of his personal data, provided that this does not conflict with any legal obligation to retain data. For these purposes, please contact us email@example.com or +49 (0) 385 5572808.
In order to ensure that our data protection declaration always complies with the current legal requirements, we reserve the right to make changes at any time. This also applies in the event that the data protection declaration has to be adapted due to new or revised services, for example new services. The new data protection statement will then apply the next time you visit our website.